According to EMU national sales manager Jeremy Dealy EMU footwear is already sold in over 10,000 doors across 62 countries; but the increased local and international demand for its premium sheepskin boots had driven the changes.
“Our sales growth in Australia and New Zealand has been phenomenal, especially when you consider the brand was established over 15 years ago.”
In the past five years EMU had invested heavily in sheepskin and wool technology in both footwear and apparel, he confirmed.
This investment had been rewarded by increased demand for premium wool and sheepskin products across the world. Further technological improvements would enable the brand to enhance its product offering, continue to provide outstanding customer service, and ensure that iconic Australian made styles.
“We are making big investments in latest production technology, including European cutting machines and improving our soling equipment. We are also expanding out warehousing capacity and have completed a two year upgrade of our Australian based distribution centre.”
EMU was committed to maintaining local operations at its foundation factory site, which evolved from the Jackson’s tannery in 1948.
“Many of the sheepskin footwear specialists started in 1994 with the EMU brand. It is great to see this experienced team is passing on their knowledge to new people as the factory expands. This investment will further enhance our product offering in 2010 and continue to expand our business around the world,” Dealy said.