KMJ Shoes is preparing to launch new branding and a revised business strategy at the Australian Shoe Fair this weekend, with a view to boosting growth across Australia.
KMJ director Robert Russell confirmed that in addition to new brand imagery, logo, marketing collateral and website, the Queensland based company had refreshed its team of designers, sales representatives and customer service specialists with a view to expanding across Australia.
“The KMJ brand delivers fresh designs in footwear that capture the essence of coastal living. Whether that means
spending a day by the sea, out and about, or a night on the town; it’s all about a style that is smooth, breezy and fits in with all wardrobes, lifestyles and individuals. KMJ combines creativity and fashion with affordability and quality. Although KMJ is predominately sought after by coastal boutiques, its popularity has led it to attract customers in major capital cities as well as rural areas,” Russell said.
Launched in 2003, KMJ now has customers across Australia, in New Zealand, Fiji, Noumea and the Cook Islands. While its core client base remains in the coastal resort market, more recently the brand’s success has created demand for ranges to suit cooler climates.
KMJ will be located at stand 1108 at the Australian Shoe Fair, Melbourne Exhibition Centre from August 30 to September 1.